If you pay even a little attention to coverage of the Yankees, you know the name Howard Rubenstein.
He is the owner of a high-powered PR firm in Manhattan and his clients include George Steinbrenner. With few exceptions, every comment from Steinbrenner in recent years has come via Rubenstein.
The New Yorker has a profile of Rubenstein this week that is must-reading. Ken Auletta’s piece includes a lengthy section on Steinbrenner and how Rubenstein has tried to shield the owner’s steady decline from the press and public.
Tellingly, Steinbrenner did not grant an interview but answered questions via letter.
The story also re-tells the story about how Rubenstein and team president Randy Levine lied to reporters about the Yankees obtaining Randy Johnson in 2005.
The New Yorker is not available on line without a subscription. But go pick one up to get a behind-the-scenes view of Steinbrenner’s world.