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Just do it? That sounds about right

Peter Abraham
October
1

34th_a-rod_alt8.jpgIf you’re in Manhattan, check out this 80-foot high billboard at 34th Street and 7th Ave. tomorrow. Now that the postseason is here, it’s all about Alex.

This entry was posted on Monday, October 1st, 2007 at 6:36 pm by Peter Abraham.
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101 Responses to “Just do it? That sounds about right”

  1. Pete

    That is not good. Remember, Joey Harrington used to have that spot and it did not exactly work out well for him.

  2. tterba

    COME ON AL ! BRING IT HOME … DO IT DO IT DO IT… YOU CAN DO IT.. ITS JUST ANOTHER AT BAT…. WE NEED AROD BIGTIME FOLKS

  3. YanksFanLV

    I can’t wait for Thursday.

  4. Dr. Acula

    Handsome couple!

    http://tinyurl.com/2g5qmq

    Nice arms!

  5. TBS PLAYOFFS

    He can do better

  6. Stace

    I predicted the monster year in Feb. I predicted he’d hit over 50 HRs in March. I am predicting big things for Alex in the postseason, including a walk off HR where he circles the bases with both middle fingers in the air…okay that’s just my wish.

  7. Dr. Acula

    ARod: Reprise, Please

    http://tinyurl.com/23z3zl

  8. rbizzler

    Since his arrival in the Bronx, it has always been about Alex. Personally, I find it a little bit embarrassing that he HAS to be the story line day-in-and-day-out, but the guy is a lightning rod no matter what he does and you can’t really fault the media for hopping on the bandwagon.

  9. Rebecca--27 in 07! Nothing beats Optimism!

    *27 in 07*

    Make it happen!

  10. Lori

    I for one love the ad. Perfect sentiment, great picture. Go Alex! Let’s go Yanks. I can’t wait until Thursday.

  11. Dr. Acula

    _Since his arrival in the Bronx, it has always been about Alex_

    Reggie

    Mickey

    Joe-D

    Babe

    NEW YAWK was created for ARod!!

  12. Andrea

    If I’m thinking of the right place, it’s a great spot for the ad.

  13. Donna

    rbizzler…

    I agree 100%. However, it doesn’t always have to be about Alex. The media has made it that way.

    Real Yankee fans know it’s about 25 guys, not just one. Too bad the media can’t take the hint.

  14. Chris NY

    Like I said in April, A-Rod: 2007 World Series MVP.

  15. davetherave

    I would have liked it a lot better if we could have seen the interlocking NY on his cap!

  16. rbizzler

    Doc,
    I hope he has the same legacy as the luminaries that you listed. I think that the Reggie comparison is the most apt, so let’s hope for a reprise of the postseason of my birth year (1977). The irony, considering ESPN’s Bronx is Burning (still not better then the book), would be fabulous. I cannot wait to see how this plays out.

  17. Rebecca--27 in 07! Nothing beats Optimism!

    You know…

    Vito said the Yankees would go 96-66. We all laughed and said yeah, right.

    Well, we didn’t hit 96-66, but 94-68 is pretty bleepin’ close, AND, if we had gone 96-66, we would have won the division by a game…

    It’s uncanny.

  18. Andrea

    davetherave: the Nike contract was with Alex Rodriguez, not with the Yankees. They would have had to get permission from the Yankees to show the NY on his hat. Though I think we’d all like to have seen it.

  19. jennifer 27 in 07

    Thats right by me, I’ll look like one of those stupid tourists taking a picture now.

  20. keith

    no pressure

  21. DMan

    I’m so pumped up for this post season!

  22. Andrea

    jennifer: just don’t stop in the middle of the sidewalk during rush hour. Then at least people won’t hate you.

  23. Chris NY

    seriously, think about what he’s got coming this year:

    AL MVP
    Silver Slugger
    Gold Glove
    Hank Aaron

    I would honestly be shocked if he didn’t get at least 3 of those (gold glove being the only one he’s not a lock for, mainly because I haven’t paid enough attention to other 3rd basemen in the AL).

    He also has a very good shot at:
    1st World Series title.
    World Series MVP, etc….

  24. Bob

    Was that just put up?

  25. neil

    So there isn’t gonna be any games on FOX this year?

  26. Rebecca--27 in 07! Nothing beats Optimism!

    I imagine Fox has at least the WS, and probably the LCS as well…

  27. DMan

    Yah I do think Fox has the WS again this year.

  28. Andrea

    http://mlb.mlb.com/mlb/schedule/ps_07.jsp

    some of the LCS is on FOX. All of the World Series is on FOX.

  29. will

    i hate to say it, but lowell might be up there for gg

  30. Doreen

    Andrea –

    Your comment about stopping in the middle of the sidewalk during rush hour made me crack up! My husband works in midtown and I can’t tell you how many times he’s come home complaining about the stupid tourists who can’t seem to figure out that people actually work in the City! :)

  31. Motown Yankee Fan

    The picture should be with a bat, no? Isn’t that what we want him to do, hit?

  32. RollEZ

    I cant believe its still Monday. Where is the Dollorian when you need it.

  33. Andrea

    Doreen: I lived in Chinatown for a while. I swear the tourists down there are worse than they are in Times Square. At first, I’d try to be nice and walk around people taking pictures and stuff, but after a while, I said f it and I’m probably walking through people’s photos, scowling. I’ve come so close to pushing people down the stairs. THey think it’s ok to just stop in the middle of the stairs because they dont’ know where they’re going.

    Knowing your way around translates though. Not only have I had someone ask me how to get somewhere in London, but I think I had someone ask me for directions in Paris. I don’t even speak French! Even if you don’t actually belong there, don’t be stupid. Be respectful of other people. Stand off to the side! argh!

    ok. I’m done now.

  34. Greg S.

    is the padres/rockies game on national tv tonight?

  35. Doreen

    Andrea –

    You have my sympathies.

  36. MJL

    Can’t wait to check that out on my way to work tomorrow…I’ll take some pics and post them if I’m able to.

  37. Rebecca--27 in 07! Nothing beats Optimism!

    Padres/Rockies is on TBS. I’m watching it now because the only other option is football, and I hate the Patriots way too much to even consider watching them…(sorry Pete!)

  38. TomP

    Wow. That billboard has been Jeter’s spot for as long as I can remember. It certainly says something about New York’s response to Alex this year that they would put his face up there now.

  39. Andrea

    Greg S: TBS

    Doreen: And your husband has mine. My dad lucks out. He works literally across the street from Penn Station. he barely has to deal with it. Lucky jerk.

  40. gayle

    Greg on TBS

    Meanwhile Ihave Yankees Classic (Reggie World Series Mr October game)

    Question for anyone out there what year did the bleacher roll call start there was not one at this game so just curious. The funny thing about these Yankee Classic games even though you know the outcome of the game (the Yankees seem to always win lol) they still are great watching

  41. The D train

    The best billboard would be one with Alex wearing an “I LUV NY” shirt and flipping a bird at a confused looking Scott Boras.

    How’s that for apples ?

  42. Doreen

    Gayle –

    I don’t know the answer to your question, but like you said, it’s great to watch (Yankee Classics) even though you know the outcome. The interesting thing to me is how many details you forget over time, and those are always a nice little surprise. Even to the point of something like, “Oh, I forgot so-and-so was ever on the Yankees.” Things you think you’d never forget.

  43. passer by

    I may not be real sharp .. but is there any significance to showing only ARod’s face and hands in the picture?

  44. gayle

    I believe and I may be wrong on this that MLB or it may be the Yankees who have a license with Addidas thus they would have to get permission or pay a very large licensing fee to both the Yankees and the manufacturer (addidas) to use uniform and logo.

  45. Neighborhood watch

    Start spreading the news……….Rockies are going to the playoffs!

    P.S. Kaz Matsui says he’ll reserve tickets for Jose Reyes

  46. Andrea

    It’s not necesarily an Adidas thing. Anyone who wants to do something with a player has to get special permission to get their team logo involved. If you look at those ads with Jeter and Ford, he’s wearing a navy shirt and pinstripe pants, but no NY anywhere on his person. You can tell he’s a Yankee, but there’s nothing signifying it.

    It’s a legal thing. If the Nike ad used the NY, they’d have to have a contract with the Yankees as well. They don’t use it, so the contract is only with Alex Rodriguez.

  47. DMan

    2-0 Rockies by the way

  48. Andrea

    gayle: I thought about it, and I don’t think MLB has an Adidas contract. When you buy a jersey, they’re Majestic, usually. I’ve got an A-Rod jersey that’s Nike. I’ve got Reebok sneakers with the interlocking NY (leave me alone they were for a halloween costume!) I think Yankee Stadium just happens to have a contact with Nike to have the crazy logo all over the place.

  49. Andrea

    Not Nike. Adidas with the crazy logo.

  50. Ranting Guy

    Davetherave, Andrea … I think gayle’s right that the Adidas thing may be a factor in any Yanks-specific visuals being omitted from that A-Rod pic.

    That’s OK though … I really like the image cropped the way it is.

  51. EY

    Woah, are the Rockies getting into playoffs this year after all?

    3 – 0 Rockies in the 2nd.

  52. Ranting Guy

    Andrea .. .I may be wrong but I think it was the Yanks (not MLB) who had a big $$$ deal w/Adidas (yes not Nike). I remember seeing the 3-stripe image all over the stadium for a while.

  53. Matt

    Anything is better than seeing David Wright on a billboard. GO YANKS

  54. DMan

    Ey-

    Seems like it.. I guess putting those baseballs in the humidor helped them out, or something.

  55. Andrea

    Ranting guy, I’m sure the Yankees do, but that has nothing to do with outside entities and their contracts with players. Jeter endorses products all the time–and he is wearing a “uniform” that has no interlocking NY on it.

    If you go way back in the day when Wheaties first started putting players on the boxes, and you look closely, I think Michael Jordon was one of the first. They originally had him on the box in a Bulls uniform, but since the contract was with Jordan and not the Bulls, the Bulls wanted their uniform off the box. all subsequent boxes had Michael Jordan in a Red uniform that looked like a Bulls uniform but didnt’ say Bulls or Chicago on it.

    It’s really not that important. I was just trying to explain so no one thought A-Rod was snubbing the Yankees :)

  56. jennifer 27 in 07

    Doreen how about the ones with the suitcases and they just stop!! I can’t tell you how many times I’ve almost fallen over one of them.

    I know tourists bring alot of money into the city, but they can be so damn annoying. I’m right near Penn, and Herald Square and they are everywhere. There is no such thing as running out to get lunch if you have to walk by Macys!

  57. Rebecca--27 in 07! Nothing beats Optimism!

    My gut says this game, rockies/padres, is going to go into extra innings….

  58. jennifer 27 in 07

    Andrea I wonder if he works in my building!! LOL What industry.

  59. Rebecca--27 in 07! Nothing beats Optimism!

    …Wow.

    I love baseball.

  60. jennifer 27 in 07

    WHoa lead is gone!!! A team that doesn’t score (at least I don’t think they can) hit a gs.

    Who is this broadcast team?

  61. guess so

    “Personally, I find it a little bit embarrassing that he HAS to be the story line day-in-and-day-out, but the guy is a lightning rod no matter what he does and you can’t really fault the media for hopping on the bandwagon.”

    if only i could ever catch a glimpse of Jeter in the media once in a while. maybe just 1 commercial or a lousy billboard or two. it would be really cool if he hosted Saturday Night Live.

    nope, he’s nowhere to be seen in the media.

  62. Bx is burning

    Sharp and accurate analysis, Andrea.
    Lawyer?

  63. jennifer 27 in 07

    All of a sudden they are all over every pitch!

  64. jennifer 27 in 07

    Andrea I think my brother has the Wheaties box, I wonder if it is worth any money.

  65. Motown Yankee Fan

    Wow, what an inning. I am rooting for the Padres. Coors Field makes me nervous.

  66. mel

    I was just going to ask why Peavy didn’t score on the sac fly from 3rd with no outs. Then I got my answer: It would’ve ruined the grand slam.

    http://sports.espn.go.com/espn.....ortCat=mlb

    Little article on the Mets, but they couldn’t get through the 44 things without mentioned the Yankees. I think you guys will like #44.

  67. Lori

    Motown – I agree. Coors Field is just a strange place. Although that ball does fly – could be good for ARod?

  68. EY

    Wow the collapse sure was quick.

  69. ND Yank

    1. No roll call back then.

    2. MJ wasn’t one of the first sports figures on Wheaties boxes. Wheaties had been doing that for decades before MJ.

  70. Lori

    Ok, but it is still just the bottom of the 3rd. There is a lot of baseball left tonight.

  71. Andrea

    Bx is burning: I’m not a lawyer, but everyone in my family is, so I have eto hear this crap at every family function. it’s pretty much why I’m NOT a lawyer.

    Jennifer: if it’s the box with the bulls jersey, I’d bet it’s worth money because they instantly stopped making it. My dad works at 5 Penn Plaza. I think. It’s the one that’s right next to the post office.

  72. Andrea

    ND Yank: my bad. Jordan was the first one whose team had beef with their jersey being on the box then.

  73. Motown Yankee Fan

    Lori – that’s what I thought in June, but none of the Yankee bats did much in that series.

  74. Lori

    See – told you. Lots and lots of baseball left.

  75. Marc

    I was out for the last 2 days, which reliver got the final spot?

  76. Lori

    Unfortunately that is true. But June is so far away, don’t you think?

  77. guess so

    David Wright’s lady wore a T-shirt to Shea Stadium that only said “fudge.”

    as if he had a lady

  78. DMan

    5-4 now I see.

  79. Motown Yankee Fan

    Marc – nothing final announced yet.

  80. A Tampa Yankee in King George's Court

    Jennifer
    The broadcast team is Steve Stone and Red Sox broadcaster Don Orsillo (best know for calling all of David Ortiz’s walk offs by screaming like a mad man; my favorite was when Ortiz hit his 2nd walk off in two days and he yelled “How man times can you go to the well? DAVID ORTIZ!!!!!!” I guess he didnt realize when you are on HGH you can go to the well as often as you can get an injection.)

    Rebecca
    Anybody that hates the Patriots has my respect. I am not sure I can bear watching Belichick get rewarded for cheating even more.

  81. pat

    Intersting that the A-Rod billboard has a glove and not a bat in it. A-Rod has played pretty good defense this year but most people think of him for his offense.

  82. ND Yank

    I gotcha Andrea. My bad.

  83. WOw

    yankees – cubs world series? that would be great
    yankees will crush them

  84. A Tampa Yankee in King George's Court

    I have a question for everybody….

    Do you think the Mets collapse was worse than the Yanks 04 ALCS?

    I will give my opinion if anyone wants to know.

  85. Dr. Acula

    it’s called “Trademark” and not only part of the team’s brand, which they need to protect, but it’s a licenable property. That why you see the subscript font â„¢ on the logo.

    http://tinyurl.com/36lgtm

  86. pat

    I hate the Padres uniforms.

  87. Dr. Acula

    Historically, the Mets collapse is on par with Little Big Horn, Midway, and Stalingrad

  88. Andrea

    ND Yank: no worries. You were right, I was wrong. I needed to clarify :)

    pat: me too. I’m glad I’m not the only one. They look like dirt.

  89. jennifer 27 in 07

    Oh okay i’m on 7th. Small world though.

  90. Bx is burning

    That’s hilarious, Andrea.
    I’m a lawyer (as are several friends), but “law talk” over the dinner table is a nightmare.

    Wow- Is there any question that the AL champ wins the Series?

  91. Todd

    I refer to an Ortiz walk off homer as a waddle off.

  92. neil

    thanks to whoever answered my previous question, and will the Division Series be on MLB.TV? The SD-COL game is on MLB.TV

  93. A Tampa Yankee in King George's Court

    Todd

    I refer to Ortiz walk offs as “injections”.

  94. Rebecca--27 in 07! Nothing beats Optimism!

    Mets collapse is WAY worse than the Yanks.

    Anyone can lose four games in a row, which, is exactly what the Yankees did. I believe in 07 both the Yankees and the Sox had four game losing streaks?

    The Mets, on the other hand, had 17 chances to win TWO games.

    That takes some serious LOSING.

  95. Andrea

    Bx is burning: I’m sure law talk is fun for lawyers, but my sister takes it too far. She thinks I care, and I just do not. She emails me crap from law journals. I just don’t care. Just because I retain the information and she thinks I’d be good at it doesn’t mean I’d want to do it.

  96. A Tampa Yankee in King George's Court

    neil

    I think you have purchase the postseason package but I am pretty certain they are available on MLB.TV

  97. A Tampa Yankee in King George's Court

    Rebecca

    I completely agree. I was thinking about it when several Red Sox fans and Mets fans were saying that it wasnt even the greatest collapse in the city. I decided that not only can any team lose 4 straight but when you think about it, we lost 4 straight to the team that eventually won the World Series and was probably one of the two or three best teams in the league that year (the other being the Yanks and Angels and maybe St. Louis). The Mets lost 8 of 13 the two worst teams in their own division and two of the worst teams in all of baseball. Not to mention the fact that those teams had nothing to play for while we lost to a Red Sox team fighting for their playoff lives in every single game.

    I truly believe our “collapse” wasnt even really a collapse so much as a a confluence of bad luck, bad umpiring, a rainout and Kevin Brown/Javier Vazquez.

  98. EY

    New ballgame in Colorado now.

  99. DMan

    Yah all tied up there in Denver

  100. Brandon

    LOL….. NO PRESSURE ALEX JUST NO PRESSURE, ONLY A 80 – 90 FT. BILLBOARD STATING “JUST DO IT !” :D

  101. saucy

    gayle: from what i’ve heard, the roll call was started in the 80’s. people in the bleachers would start calling for Dave Winfield in right until he responded somehow. Eventually they moved on and started calling everyone’s name out…

    _I refer to an Ortiz walk off homer as a waddle off._

    hilarious!

    i wanted the padres to win last night. but once they went ahead in the 13th i thought how great a Hoffman blown save would be and i hoped the Rockies would tie it back up again and go to the 14th.

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About the authors
Chad JenningsChad Jennings joined the The Journal News in October 2009, having spent the better part of seven years covering baseball in Scranton, PA. He is a graduate of the University of Missouri and an award-winning beat reporter and features writer. E-mail me at cjennings@lohud.com
READ MORE ABOUT CHAD

Sam BordenSam Borden is an award-winning journalist who joined The Journal News and LoHud.com in January 2008. He covered the Yankees for the New York Daily News from 2004-06, and has also worked as a columnist for the Florida Times-Union in Jacksonville. E-mail me at sborden@lohud.com
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Sam BordenJosh Thomson has done some of everything since joining The Journal News in March 2003. He began working for the Gannett weeklies during the winter of 2002 as a freelance writer. He joined the daily staff soon after and has since covered various high school and pro sports. E-mail me at jthomson@lohud.com
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