Oh, YES, they’re making a lot of money
Posted by: Peter Abraham - Posted in Misc on Jan 08, 2009 
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Wondering how the Yankees paid for those free agents? Check out these stats off a press release from YES that arrived today:
· For the sixth straight year, YES was the most-watched New York-based regional sports network in total day delivery; its average delivery of 29,000 TV households was comparable to the combined delivery (31,000) of the other three New York-based regional sports networks (MSG, MSG Plus and SNY).
· For the sixth straight year, YES was the most-watched New York-based regional sports network in primetime (7-11 pm), averaging 72,000 TV households.
· Thirty-three YES telecasts of Yankees games in 2008 garnered a 5.0 rating or better, compared to just seven SNY telecasts of Mets games.
· In primetime, YES’ Yankees game telecasts regularly out-performed ABC, NBC, Fox and CBS programs in New York. For example, from May 28 to August 7, primetime YES Yankees telecasts were the No. 1-rated program in the New York DMA 24 out of 25 game days in TV households, Men 18+, Men 18-49, Men 25-54, Adults 18-49, Adults 25-54, and Total Viewers 2+.
· The average 2008 rating for YES’ Yankees pre-game shows was 29 percent greater than that of 2007 (0.9 vs. 0.7).
In other words, those Giuseppe Franco commercials are making YES a lot of money.
I would give a month’s salary to not have to see the Guiseppe Franco adds again.
Then we wouldn’t see Gary Busey. He steals the ad.
hey, im guiseppe franco
Giuseppe Franco is one of the best handles on this blog.
“· In primetime, YES’ Yankees game telecasts regularly out-performed ABC, NBC, Fox and CBS programs in New York. For example, from May 28 to August 7, primetime YES Yankees telecasts were the No. 1-rated program in the New York DMA 24 out of 25 game days in TV households, Men 18+, Men 18-49, Men 25-54, Adults 18-49, Adults 25-54, and Total Viewers 2+.”
Brilliant.
As long as I don’t have to hear Fuccillo Automall commercials any more, I’m set.
They’re HUUUUUUUUGE!
I am actually surprised by these numbers — because they seem so low. “72,000 TV households” translates into about two baseball parks full of people — OK a bit more, since more than one person is watching at many households.
Still, I would have thought the number was higher, definitely in the six figures…Am I mean missing something. I mean, ALL my friends and family watch the Yankees…:)
The Billy Fuccillo commercials are one thing I miss about college. That man owns upstate New York.
The Billy Fuccillo commercials are one thing I miss about college. That man owns upstate New York.
I miss the Heavy Hitters commercial and their awesome song
Roy White: Households that don’t get YES, games not broadcast on YES (many of the big games are FOX or ESPN), multiple people viewing on the same TV screen, and perhaps most importantly-people streaming online.
HA HA HA- Just goes to prove there are more Yankee fans than Met fans!! We outperformed SNY (Mets network) and MSG.
Yankees team up with Sony
http://mlb.mlb.com/news/articl.....Id=rss_nyy
And this in a season when the Yankees didnt make the postseason. Not bad. Those ratings when you factor in that YES is not an over the air free channel and if I were them I would be very happy. To see a comparison for other sports lets see this week you will see that a 5.0 rating is pretty big especially for a non free channel.
http://tv.zap2it.com/tveditori.....ts,00.html
Also Daniel Cabrerra s pitching tonight in the DR League suprisingly he hasnt hit anyone yet although being as I dont speak SPanish I have no idea what the announcers are saying about him.
I LOVE GUISEPPE FRANCO!!
Hey, don’t forget Vince & the Shamwow!!
(… cuz we can’t do this all day …)
Hey!
Don’t you know Giuseppi Franco would not put his name on that product if it didn’t work, even though he says he doesn’t know anything about it!
Billy Fuccillo and Tom Park rule. Who else gets Robbie Knievel to jump their place of business?
“The Heavy Hitters are all you need call 1-800-LAW-1333.”
I think I’ve seen too much TV lately.
The #1 priority for the new stadium is getting live singers for God Bless America. That recorded rendition is inexcuseable. For the ticket prices fans are paying, they should have a Beyonce-eqsue G.B.A. every game. At the same time, if that grounds crew doesn’t do the YMCA in the 7th, i will put my shoes on and leave the ballpark. (Yes, I take my shoes off at the game because, when I’m home, i like to be comfortable).
Back to serious matters:
Abreu>Swisher>Nady
Needs: #5 inning eater, bullpen arm
Trade Nady + IPK for a good bullpen arm
Sign Pettite or Garland or trade for Harang
I think with those ratings, Giuseppe Franco will no longer be able to afford buying time on the YES network.
As long as I don’t have to hear Fuccillo Automall commercials any more, I’m set.
They’re HUUUUUUUUGE!
LOL.. Amen. I remember those when I lived in Cuse. Nothing like seeing Tom Park and Billy Fucillo twelve times during the course of one hour…
I hear ya, DT
Still in Syracuse… still being buried with ‘em.
Four years of my life, The time spent viewing those Fucillo ads will never be gotten back.
But hey, I hear the basketball team is doing well…
I could really do without the lung cancer commercials.
Jon Garland would be a very nice pick up.
If Fuccillo ads don’t bury ya, the snow will.
For those who miss Busey, you can catch him & his teeth on Celebrity Rehab with Dr. Drew
I’m near Buffalo, & there are lots of HUUuuuuuuuuuuuugggggggggggggggggggggggeeeeeeeeeeeeeee commercials. Unfortunately….
The YES ratings are gonna soar this year.
The Shamwow guy is the new Giuseppe Franco……….
I wonder if Fuccillo is losing his arse like the rest of the car dealers. My personal favorite is the Cats Eye pest control commercials (clifton Park/Saratoga area).
previous thread
“More importantly than the sheer numbers, his swing is much more compact. Hope it isn’t serious.”
I wonder if he worked out with his BFF in the offseason and the reason for his improvment at the plate.
I think if Pettitte doesnt comeback we go back in time and fix a move that turned out to be a mistake. Yes, we should have gotten Lilly than Shades. I wonder what it would take to get the Cubs lefty here? I believe he’s owed 1 yr 10 mil and could give us the innings. It would even be more possible if they end up landing Peavy.
Rebecca
Between the Fuccillo and Heavy Hitter commercials I manage to catch a minute of the SU basketball games here and there. lol.
They begin the tough part of the brutal Big East schedule soon. They’ve had it kinda easy so far with the scheduling.
Was hoping the Chiefs got the Yankees AAA assignment again when they opted for S/WB. We had the Jays, now it’s the – I hate to say it – the Nationals. Can’t quite say the city is knocking the stadium walls down in anticipation.
“The #1 priority for the new stadium is getting live singers for God Bless America.”
A recording of that Rhony guy from the world series would do for me.
Peter,
I hope baseball doesnt find out about this Yes success. It will give them something else to cry about. Its getting embarrassing seeing grown men cry.
The fragmentation of the TV viewing audience in the last 20 years has been a godsend for sports franchises.
Yeah they are the best business model out there. The Yankees know how to make money and they are due to make 800 million this year. Im sorry that no one else can do this, its not the Yankees fault,this is great news about YES, way to go Kay,Lorenz,Kim Jones and company. The Yankees are the only business thriving in this recession/depression.
With Yes Network doing so well, you would think they would go out and get a real play by play guy. Kay just doesn’t do it for me.
Brad Pitt: They’ve beaten Kansas, Memphis, Florida and (IIRC) Virginia.
That’s, uh, a pretty daunting task!
Granted, we’ll know more once they play Georgetown and Pitt…
Unfortunately, I don’t get the YES Network but one day I will. This Giuseppe Franco guy is like a modern-day Sy Sperling. This Giuseppe Franco is not only the president but he’s also a client.
I grew to love (well maybe not love…) the Guiseppe Franco commercials. They were so bad and were on literally every commercial break (sometimes more than once) but towards the end of the season it became really funny. My father and I always joke to each other “I don’t know anything about it!” whenever we don’t know the answer to something.
Towards the end of the season I didn’t see any Franco commercials, I think the contract must have ran out.
The Sham-wow guy looks like Colin Cowherd from ESPN radio.
woohoo for the yankee fans representing lol
My daughter & I think the Shamwow guy looks like Johnny Knoxville….
True that R, they have. I was referring more to the Big East schedule so far.
I think it was you in a previous thread who said you felt safer where you are now than in the city here. I bet you are right, I work in it daily (south and west sides mostly) and it is getting pretty nasty. Otherwise its kind of a nice place to live.
Hey, I don’t own this website! I don’t know anything about it!
hey, lets not forget about the ignorant amounts of geico commercials that pollute the YES network as well. those are really getting annoying.
What do you think is going to happen to the Jeter Ford Edge commercials?????
i wonder, what is the ratio of mets fans and yankees fans in upstate ny?
Brad Pitt:
Most upperclassmen, especially seniors, live off-campus in the area surrounding Euclid Ave, which runs perpendicular to Shaw dormitory. Students live on Ostrom, Livingston, Sumner, Ackerman, Lancaster, Maryland and Westcott, and parallel to Euclid is Stratford.
The summer before my junior year, a girl had gone out for a jog down Stratford at _noon_, ie, in broad daylight.
She was abducted and assaulted, sexually.
Not to mention the robberies at knifepoint and/or gunpoint-and I knew one guy that was the victim of such.
Yeah, that made me feel real safe…
mets fans to yankee fans**
Pretty sure the Giuseppi Franco ads ended a month or two before the season ended.
I loved them.
Rebecca,
Just said a prayer asking Mariano to keep you safe
Ford is okay, probably because they have Jeter tri-stating for them.
bodhisattva: Ah, but I live in the Bronx now!
“What do you think is going to happen to the Jeter Ford Edge commercials?????”
Ford could always push a less expensive model this year so instead of Jeter having an Edge, he could have Focus.
Where I live I think the met Yankee fan ratio is about equal.
Lots of sox fans here though, unfortunately…
CB posted a link earlier to an interview of Chipper Jones talking about John Smoltz. It really was a great interview and I’m not sure many people on here got a chance to read it.
Here’s the link again: http://www.ajc.com/sports/cont.....jones.html
Patrick: Thanks for the link.
i hate dishnet. no yes and no mlb network
They’d make even more money if they simulcast on the web like mlb.tv does, even for a subscription.
In fact ALL tv networks would, they need to embrace the 21st Century.
There’s plenty of people all over the World who want to see their stuff, and plenty of global companies for ads to bring the price down and make them even more money.
i love the ford commercials. i bought an edge
Wow, Patrick-just read the entire thing.
Chipper comes off like a real stand up guy, the guy you want fighting next to you when you’re in the trenches (his metaphor).
He does have a point-Unlike Glavine or Maddux, Smoltz has always been a Brave.
It’s just kinda wrong to see him in another uniform when you think of him like that.
Like Ruth in a Boston Braves uniform…
That was a good article. Thanks Patrick, CB
I don’t know if this was discussed earlier in the day…if it was- I applogize
If any of you had the opportunity to watch CNBC today…you would have been very scared
No…it had nothing to do with the economy
Joba and Big Papi were doing a quick interview around 4:30et (I don’t know what it was about I wasn’t listening)
The scary part was that Joba looked bigger (heavier) than Big Papi…
Joba really needs to take this season seriously…he is being relied on heavily…as evidenced by everyone’s concern that there aren’t enough innings covered in the rotation w/o Pettitte or someone else
Anyone else see this today?
This from MLB Trade rumours made me laugh:
Maybe Brandon is working for the Yankees now and trying to get back Tabata ha ha
Pirates Talking Nady, Swisher With Yankees?
By Drew Silva [January 8 at 7:30pm CST]
Dejan Kovacevic of the Pittsburgh Post-Gazette reports that the Pirates have had trade talks with the Yankees regarding outfielders Nick Swisher and Xavier Nady.
Kovacevic, however, goes on to say that there is “little cause to expect a deal involving either coming to Pittsburgh,” noting that Swisher is due $22 million over the next three years and hit just .219 last season. A Nady deal is even less likely because the Yankees will demand top young talent and the Pirates are in full rebuilding mode. It sounds like a rumor without much substance.
Ynks I didnt see it but I did see Joba from when he was in town before Christmas and he looked in great shape and in fact when he was on wih Michael Kay in person Kay said he looked like he was in great shape
The interview with Chipper Jones was interesting. As previously discussed, players tend to see things from their own perspectives. (This is something that many of us do. In my years, I’ve found that seeing things from the other person’s point of view is fairly uncommon.) The Yankees, like many organizations, may see things more as a business; nothing personal, just business.
Perhaps the camera adds some weight…who knows
All I know is this…he has become a favorite Yankee of mine…in a very short period of time
But b/w the DUI and what I saw today…I’m fearful he won’t hold up
Only time will tell
trading anybody is stupid.swisher could handle a year in cf and move to right or left next year.melky as a backup and gardenar as a pinch runner/defensive replacement.swisher will bounce back in this lineup.and nady will bat 275 20hr and 90rbi and 360 obp.sign andy already.at first i tought it was an insult on his part but he is exactly what we need.they have done to much to be cheap now.even damon cf swisher rf and nady lf would be ok for a year.2 guys on a pitch count in the 4th and 5th spot will not work.boston and tampa will be right there again.
I would be a bit surprised if Joba is seriously out of shape. Given what the Yanks have riding on him, and this season, I’d be surprised if they didn’t have some sort of checking-up of him going on. Especially after the DUI arrest.
pat -
You are very clever! (Jeter/Focus)
I love the internet…you can get anything
See for yourselves (in re Joba)
http://www.cnbc.com/id/1584023.....038;play=1
Here’s the video of Joba/Papi from CNBC so you can judge for yourself. I’m not sure Joba looks bigger but Papi definitely looks smaller.
http://www.cnbc.com/id/1584023.....038;play=1
Doreen
I waitressed and bartended many hours to pay off my marketing degree so I use it whenever I can.
The Heavy Hitters d0 it again, call 1-800-LAW-Ten, Ten….
ooh yeah.
My wife and I cringe everytime we see Giuseppe Franco. I’d like to punch that guy in the face. Who has time for that nonsense?
#27 in 2009!!
High ratings are dependent upon good teams and fan optimism. That is a good reason to spend money. The Yankees have figured out as so many teams haven’t that you have to spend money to make money.
How about the Elderplan guy? He is the new Giuseppe Franco.
I love Giuseppe Franco! I am also a Franco, and I only wish I could discover he was my long lost cousin!
I live in Minnesota and watch all the Yankee games via MLB Extra Innings. I HATE the Franco commercials, yet I can recite them line for line. I guess that’s the key ingredient for a successful commercial. Also, the graphic “quit smoking” commercials of ’07…we don’t have those here, but as a tobacco user (never been a drug user) if you want to make a point, that works a lot better than cracking an egg in a skillet.
By the way Peter, this is the blog I visit most each day. I’m the proverbial “long time reader, first time poster.”
Did I ever tell you that I hate the Boston Red Sox and I hate their fans?
Whats worse are the Bob’s Discount Furniture advertisements that average about once per commercial break. Those are just plain terrible!
I fully endorse Giuseppe Franco/Rod Blagojevich 2012 ticket, “Hair that we can trust, Hair that gets results.”
Topic of your article is very interesting, i have bookmarked your blog
regards
fluflaken