The LoHud Yankees Blog

A New York Yankees blog by Chad Jennings and the staff of The Journal News


Oh, YES, they’re making a lot of money

Posted by: Peter Abraham - Posted in Misc on Jan 08, 2009 Print This Post Print This Post | Email This Post Email This Post

Wondering how the Yankees paid for those free agents? Check out these stats off a press release from YES that arrived today:

· For the sixth straight year, YES was the most-watched New York-based regional sports network in total day delivery; its average delivery of 29,000 TV households was comparable to the combined delivery (31,000) of the other three New York-based regional sports networks (MSG, MSG Plus and SNY).

· For the sixth straight year, YES was the most-watched New York-based regional sports network in primetime (7-11 pm), averaging 72,000 TV households.

· Thirty-three YES telecasts of Yankees games in 2008 garnered a 5.0 rating or better, compared to just seven SNY telecasts of Mets games.

· In primetime, YES’ Yankees game telecasts regularly out-performed ABC, NBC, Fox and CBS programs in New York. For example, from May 28 to August 7, primetime YES Yankees telecasts were the No. 1-rated program in the New York DMA 24 out of 25 game days in TV households, Men 18+, Men 18-49, Men 25-54, Adults 18-49, Adults 25-54, and Total Viewers 2+.

· The average 2008 rating for YES’ Yankees pre-game shows was 29 percent greater than that of 2007 (0.9 vs. 0.7).

In other words, those Giuseppe Franco commercials are making YES a lot of money.

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