The LoHud Yankees Blog

A New York Yankees blog by Chad Jennings and the staff of The Journal News

Here’s my question: Will there be more ATM’s?

Posted by: Sam Borden - Posted in Misc on Feb 04, 2009 Print This Post Print This Post | Email This Post Email This Post

I sat in the auxiliary press box during the Home Run Derby at Yankee Stadium last season, which meant that I was sitting about 50 feet from the big Bank of America sign that’s painted on the back wall in right field. When Josh Hamilton was hitting home runs for an hour that night, one of the longest shots crashed off the sign, a blast that wasn’t all that far from going clear out of the ballpark.

I mention this because that was pretty much the extent of my awareness of any kind of previous Yankees partnership with Bank of America. I’m sure there are other examples – and probably very obvious ones – but I never really noticed much of a BOA presence.

Now it seems that will change. While the Mets have had their issues with Citi, the Yankees are moving along in negotiations with BOA about a major sponsorship arrangement – that, it should be noted, will NOT include naming rights to the new stadium. (I included the above link because I thought it did a good job explaining some of the financial particulars.)

I’m no math whiz, but it does strike me as somewhat strange that BOA – which just received a ton of federal bailout money – is looking to jump into a big sponsorship deal. But then again, it also seems strange to me that Citi still gets to put its name on the Mets new park, too.




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