The LoHud Yankees Blog

A New York Yankees blog by Chad Jennings and the staff of The Journal News

Today in The Journal News

Posted by: Peter Abraham - Posted in Misc on Feb 12, 2009 Print This Post Print This Post | Email This Post Email This Post

Joba Chamberlain went through a tough time this winter and he thinks A-Rod will get through his difficulties. This story also has word on some roster additions.

Tyler Kepner of the Times pointed out on his blog last night that A-Rod has added yet another set of advisors. He signed up with Outside Eyes, a crisis-management firm run by a former Republican political operative.

The company, interestingly enough, also employs Bonnie Bernstein. I wonder if she helped him prep for that ESPN interview? According to their web site, here is what they’ll do for a client in a crisis:

Assemble a team and build a War Room to coordinate and manage the people, process, and media in real time. Host a strategy session with your team to define objectives, expectations, success metrics, and confirm the pertinent facts and timelines.

Wow, a capital W and R in War Room. Impressive. What are success metrics? Confirming the pertinent facts could be tough.

So at last count, here is who Alex has for advisors:

· Scott Boras, super agent.

· Richard Rubenstein, the son of famed George Steinbrenner spokesman Howard Rubenstein.

· Guy Oseary, a Hollywood agent who guided Madonna to the top.

· The William Morris Agency, the noted talent firm.

· Outside Eyes.

· Yankees Media Relations director Jason Zillo.

They’re going to need their own clubhouse. In all seriousness, somebody along the way should be able to give the guy some good advice and hopefully he takes it. Whenever he does show up, it should be interesting.




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