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Statement from Hal Steinbrenner: Yanks to reduce ticket prices at new Stadium

Posted by: Peter Abraham - Posted in Misc on Apr 28, 2009 Print This Post Print This Post | Email This Post Email This Post

This from Hal Steinbrenner via the Yankees:

“A few weeks ago I indicated that in light of the economy we would review the pricing of a small number of our premium locations at Yankee Stadium; specifically, our Suite Seats. I mentioned a small number of locations because in excess of 3.4 million seats, including 37,000 full season equivalents as well as approximately 85% of all our premium locations have already been sold. Yet, there are a few hundred Suite Seats in our premium locations that have not been sold on a full season basis. As a result, and for many of our fans who have already purchased full season Suite Seats in such premium locations, the Yankees are announcing today a program that adjusts certain prices and benefits affecting such Suite Seats.”

For the 2009 regular season only, the following price adjustments and benefits are being adopted effective immediately for a few hundred Legends Suite and Delta Sky 360 Suite Licensees.

A. The full season Legends Suite and Ticket Licenses in the first row in Sections 15A, 15B, 24B and 25 will be reduced from $2,500 to $1,250 per regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

B. The full season Legends Suite and Ticket Licenses in the first row in Sections 11, 12, 13, 27B, 28 and 29 will be reduced from $1,000 to $650 per regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

C. All fans who purchased full season $2,500 Legends Suite and Ticket Licenses in the first row, in Sections 16 – 24A, will receive an equal number of complimentary Legends Suite Seats in the first row in Sections 16 – 24A for each of the remaining regular season games during the 2009 regular season.

D. All fans who purchased full season $1,250 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $1,250 Legends Suite price category for 24 games during the 2009 regular season, as selected by the Yankees.

E. All fans who purchased full season $850 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $850 Legends Suite price category for 8 games and in the $500 Legends Suite price category for 4 games during the 2009 regular season, as selected by the Yankees.

F. All fans who purchased full season $600 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 10 games during the 2009 regular season, as selected by the Yankees.

G. All fans who purchased full season $500 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 8 games during the 2009 regular season, as selected by the Yankees.

H. Future 2009 regular season sales of full season $1,250, $850, $600 and $500 Legends Suite and Ticket Licenses, will receive comparable (dependent upon the price of the Legends Suite and Ticket License) benefits during the 2009 regular season, subject to availability.

I. The Delta SKY 360 Suite and Ticket Licenses in the first row in Sections 218A – 222 will be reduced from $750 to $550 for each regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

In addition, for 2009, so as to encourage fans to purchase full season ticket plans in the Field Level Sections 115 – 125, the Yankees are also adopting a program affecting a few hundred seats. And, for our fans who have already purchased, on a full season basis such Field Level seating priced at $325 Sections 115 – 125, the following program is being adopted effective immediately:

A. Going forward all fans when purchasing, on a full season basis, three (3) full regular season ticket plans priced at $325 per regular season game in Sections 115 – 125 will receive a fourth full regular season ticket at no additional cost.

B. All fans who have purchased full season plans priced at $325 per regular season game will receive complimentary regular season tickets within Sections 115 – 125 for remaining regular season games during the 2009 regular season as follows:

1. If you purchased two (2) or three (3) full season tickets you will receive two (2) tickets for every other regular season game, commencing with either the Thursday evening game on April 30, 2009 or the Friday evening game on May 1, 2009 and alternating for the remainder of the season.

2. If you purchased four (4) or five (5) full season tickets you will receive two (2) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.

3. If you purchased six (6) or seven (7) full season tickets you will receive three (3) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.

4. If you purchased eight (8) full season tickets you will receive four (4) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.

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66 Responses to “Statement from Hal Steinbrenner: Yanks to reduce ticket prices at new Stadium”

  1. Chris Serico April 28th, 2009 at 3:43 pm

    Because I threw that kind of money around on those seats in the first place.

  2. islesfan April 28th, 2009 at 3:45 pm

    They’re stilll ridiculously overpriced but now maybe they will fill up half of those empty seats. It’s still going to look bad.

    I want to see that big mouth Randy Levine spin this. After he apologizes to the MLS guy.

  3. DT April 28th, 2009 at 3:46 pm

    2,500 really isn’t so bad……
    if you remove the comma between the 2 and the 5 – and add a decimal point between the 5 and 0.

  4. Boston Dave April 28th, 2009 at 3:49 pm

    this is still a reasonable compromise and seems fair to me.

    the people who can’t afford it can’t afford it. but for those who can (which doesnt include me), this is an acceptable deal.

  5. Fred April 28th, 2009 at 3:49 pm

    Wow – I’m impressed with this release. The Yankees didn’t rush out and make any hasty decisions. You can tell tons of thought and planning went into this and I think it will pay off for the benefit of both the fans and the Yankees.

  6. jk April 28th, 2009 at 3:52 pm

    My $20 seats remain $20.

  7. Frank April 28th, 2009 at 3:53 pm

    Yeah, even though the seats are still expensive…this is the Yankees… at the new Yankee Stadium. These are the prices they should have been in the first place.

    These are some pretty drastic price cuts. It’s not like they cut the ticket prices fifty bucks. They cut some ticket prices by 25 % and even 50 %. That’s impressive.

  8. saucY April 28th, 2009 at 3:53 pm

    i didn’t read all that. but i wonder if the guy i get tickets from gets more now?

  9. pat April 28th, 2009 at 3:55 pm

    Yankees can claim a sell-out, season ticket holders can put them up on STubHub and make some of their money back and fans can get the tickets on StubHub at a discount price. Could be a win/win/win.

  10. Doreen April 28th, 2009 at 3:57 pm

    I couldn’t follow all the permutations, but all in all in seems like a good thing. :)

  11. talltenor April 28th, 2009 at 3:59 pm

    Didn’t I read somewhere a while back that the Yankees had some kind of way to track which season tickets were being resold on StubHub, et al, and that the team had “threatened” those season ticket holders who did resell their seats that they wouldn’t be allowed to renew the coming year?

    I apologize if this is an error in my memory…

  12. V April 28th, 2009 at 4:13 pm

    “Didn’t I read somewhere a while back that the Yankees had some kind of way to track which season tickets were being resold on StubHub, et al, and that the team had “threatened” those season ticket holders who did resell their seats that they wouldn’t be allowed to renew the coming year?

    I apologize if this is an error in my memory…”

    I believe that was before the official relationship between MLB and StubHub.

  13. Danny from Brooklyn April 28th, 2009 at 4:15 pm

    this has no affect on single game tickets?

  14. Stephen April 28th, 2009 at 4:16 pm

    What happened to Lonn Trost’s patented “Eff off, we’re the Yankees and you’ll pay what we tell you to pay” thought process?

  15. Mike April 28th, 2009 at 4:21 pm

    How does this affect people not named bloomberg?

  16. Joe April 28th, 2009 at 4:24 pm

    Trost and Levine have some egg on their faces today, huh??
    Couldn’t happen to two nicer fellas!!
    $1250 for a baseball game!! Now THAT’s a bargain!!

  17. Jennifer D. April 28th, 2009 at 4:26 pm

    lol, epic fail, Yankees.

  18. Christina April 28th, 2009 at 4:29 pm

    Lonn Trost and his orange friend must be livid that they gave in. The tickets are still expensive and not reachable for the average fan, but hopefully they can fill the seats and it will look not as embarassing. THis is what you call the law of supply and demand. If you don’t pay the astounding prices, then change can happen (even a small change as in this case).

  19. Chris from NJ April 28th, 2009 at 4:33 pm

    Well, at least they are trying. I don’t think any ticket outside of the superbowl is worth $1000+ per game, but it will be a little easier for companies to afford them now. I still think the grandstand behind homeplate is the best bargain going in pro sports in any mlb stadium.

  20. joeman April 28th, 2009 at 4:35 pm

    I said this last night…they needed to rebate ticket owners and lower their prices..maybe they will get peeps into those empty seats,BTW winning also does that

  21. Ninja Burglar April 28th, 2009 at 4:35 pm

    This doesn’t help me.

  22. chambliss April 28th, 2009 at 4:36 pm

    While they’re at it, they should try reducing the cost of concessions. A plastic bottle of beer for $9 and a dixie cup of fries for $5 is pretty absurd.

  23. CRAZY April 28th, 2009 at 4:37 pm

    $2,500 for a seat to a Baseball Game … Absolutely RIDICULOUS! If the Yankees don’t start winning, those seats will be empty for a long time!!

  24. John April 28th, 2009 at 4:41 pm

    FIRE ORANGE HEAD LEVINE!!
    The guy’s a disgrace to the organization

  25. Mikey S April 28th, 2009 at 4:45 pm

    Trost and Levine–(aka orange head).
    A couple of creeps if you ask me!!

  26. Stephen April 28th, 2009 at 4:45 pm

    Looks like the little(r) guy won the class warfare battle for once.

    Congratulations, Lonn and Randy. You’ve succeeded in becoming the true faces of an increasingly classless organization.

  27. GGBG April 28th, 2009 at 4:52 pm

    It’s a sad state of affairs when the prices get cut in half – literally – and they are still WAY overpriced.

    Who on earth would pay $1250, $1000, $800 or $600 + for a good seat to a Tuesday night game against the Mariners? or White Sox?

    A good first step but they still need to come down by half again.

  28. wood is good April 28th, 2009 at 4:52 pm

    Concessions prices should be next. The rich man’s wallets aren’t the only ones hurting here — specifically those of us who STILL go to the games and show up in the grandstands, bleachers and mains. This press release is aimed at the people who HAVE money, not those who actually care about the game being played on the field. Y’know — THE FANS.

  29. Wade April 28th, 2009 at 4:59 pm

    I’m glad they finally did something about this – the empty seats behind home plate made them look like the Pirates. The Yankees clearly misjudged the market coming into the recession, and hopefully have gotten it right this time around.

    I don’t, however, fault tham for jacking up the premium seat prices this year. The seats in what is now the Legends section were last year being resold by brokers at huge mark ups over face value. The end result for the fans wanting those tickets was not much different than what we have now, other than the money going to the brokers and season ticket holders flipping the tickets rather than the Yankees.

    I would much rather the money go to the club and be re-invested in players and facilities, than have it find its way into a secondary market.

  30. Whatever April 28th, 2009 at 5:06 pm

    Gotta hand it to ‘em, only the Yankees could “reduce” prices to $1,250 per seat and make it sound like something resembling a bargain. Make everyone begin to forget that that is still way more than twice the price of last year’s top ticket, which was sold during much better economic times. I’m starting to think there was an evil genius behind the original $2,625 price tag.

  31. Ralph April 28th, 2009 at 5:15 pm

    I’m not convinced that selling more seats will completely solve the problem. The Yankees made a big deal about how tickets in these special seating areas also come with access to private lounges and restaurants. Even if all tickets are sold, I think that a significant number will be empty while fans are inside the lounges and restaurants having a drink or a meal. Proving that you can go inside shows that you are special and helps justify the cost of the seats.

  32. Octavius Belvedere April 28th, 2009 at 5:24 pm

    I am none too pleased with this release. I have
    Legends Suite season tickets. I like to watch the game in comfort, away from the vile creatures that habitat the rest of the stadium. I fear that I will now be surrounded by a few more pedestrians maxing out their credit cards for a taste of how everday life is for the elite.

  33. Roy White April 28th, 2009 at 5:33 pm

    Well, you figure the 8,000 or so fans that will be showing up will turn a few bucks for the team, even if at these prices.

    Really, this speaks to what pro sports have become: something you experience in front of your TV.

  34. wangisnotanace April 28th, 2009 at 5:35 pm

    Octavius you’re clearly a poser, and not a true member of our intelligentsia/elite conclave.

    You used the wrong word “habitat” in lieu of the correct verb “inhabit”.

    In addition, the true aristocrat does not refer to the hoi polloi as “pedestrian”. “Pleabian” is the preferred term for us.

    Legends Suites qualification FAIL

  35. talltenor April 28th, 2009 at 5:39 pm

    V –

    Thanks for the clarification. What you say makes sense.

  36. jimk April 28th, 2009 at 6:15 pm

    Doesn’t matter. If they keep playing like they have been they won’t be able to give tickets away.

  37. ditmars1929 April 28th, 2009 at 6:22 pm

    Stupid greedy idiots. 50% off is nice, percentage-wise, but the out-of-pocket is still insane.

    Maybe if people continue to not buy in, they will be forced to continue slashing prices until the average Joe can get in?

    Nah. Never happen.

  38. HVAC System April 28th, 2009 at 6:34 pm

    and i still sit in the last row

  39. Russell NY April 28th, 2009 at 6:43 pm

    I just buy bleacher seats anyway. But it will be nice to see butts in the legend seats finally.

  40. FormerBOX607 April 28th, 2009 at 7:19 pm

    The rich get richer. This “compromise” does nothing to affect the average fan and is clearly aimed toward the corporate ticket holder who now has more “complimentary” tickets to give out. It’s also only for “this year”.

    Do the math. Once you add in the “complimentary” tickets, the effective price of the seats drops.

    Original price (# comp seats)(effective price)
    Legend Suite seats
    $2500 (82) ($1250)
    $1250 (24) ($966)
    $850 (12) ($741)
    $600 (10) ($528)
    $500 (8) ($455)

    Field Level Seats
    Depending on how many seats you have by giving the complimentary seats, they have lowered the effective price of the Field level seats from $325 to approximately $216 ($227-$243 if you were dumb enough to buy an odd number of seats).

    This way they can fill the seats, but not create an uproar among those who shelled out the scheckles for these seats. It also allows them to not to adjust the price of other seats. There are a lot of people who paid $225, $175, and $150 for field level seats that will be ticked to know that they are sitting out past the bases when people behind the plate are now, effectively, paying only a little more than they did. They don’t want to readjust the whole stadium, which (except for the Grandstand) they probably need to do.

  41. mdh April 28th, 2009 at 7:36 pm

    @Octavius Belvedere

    LOL… obviously a joke, but I was laughing.

    I applaud the Yankees for making a compromise and attempting to fill the seats. We all agree that it simply looks ridiculous. I just hope this potential solution actually works. I have my doubts, but we shall see and I don’t think we should preemptively jump to any conclusions.

    The real shame, however, is that all the 1000s of returning season ticket holders who were pushed out of seats (i.e. my friends and I, 12-gamers pushed from right behind home plate in Tier Reserved 4th row to right field corner, 2nd to last row) — this has no affect on any of us. I don’t think there’s really any way to help out the little guys. I just wonder if the Yankees ever considered offering a few Legends seats to the people who usually sit in he Grandstand or Bleacher sections. Like the option to get tickets to one game, for free. Essentially, the Yankees wouldn’t be “losing” any more money than they are with this new program. Just an idea…

  42. Bonnie April 28th, 2009 at 7:50 pm

    It is purely disgusting how much it costs to see a sporting event. Why don’t the ball players take some pay cuts and do something really wonderful like giving back to the fans by reducing the cost of tickets even further.

    Baseball should be enjoyed by all, not just those with a fat wallet to empty for the over paid players…

  43. George April 28th, 2009 at 7:58 pm

    You can buy a real nice TV for that $1250 and enjoy the entire season at home with family and friends while enjoying microwaved popcorn, and what ever else you want nearby in the Kitchen.

  44. mark s April 28th, 2009 at 8:10 pm

    No matter how rich you are, you still want ‘value’ for your money. I paid $550 for a World Series ticket once, Game 6 where they won in 1996, Wade Boggs rode the horse-it was not worth it, trust me on that one

  45. Jack Knight April 28th, 2009 at 8:21 pm

    What a steal!

  46. Uncle Ellsworth April 28th, 2009 at 8:28 pm

    who broke the blog?

  47. S.A.--It's a marathon, not a sprint. Calm down. April 28th, 2009 at 8:28 pm

    What the heck? Game post disappeared

  48. DMan77 April 28th, 2009 at 8:29 pm

    Oh good it’s not just me.

  49. carl April 28th, 2009 at 8:30 pm

    Way to get out of the jam.

  50. Kevin at SHU April 28th, 2009 at 8:30 pm

    After I posted something on it as well.

  51. pat April 28th, 2009 at 8:30 pm

    Pete banned the trolls and all the rest of us too?

  52. jennifer April 28th, 2009 at 8:30 pm

    Yeah that was weird. Pete yelled at the idiots impersonating people and it just disappeared.

  53. Uncle Ellsworth April 28th, 2009 at 8:30 pm

    pitch count?

    Aldread said Phil has been up to 110

  54. DMan77 April 28th, 2009 at 8:31 pm

    Did someone post something a little to inappropriate?

  55. Zooboy April 28th, 2009 at 8:31 pm

    Is Pete raising prices on the blog? What gives?

  56. Uncle Ellsworth April 28th, 2009 at 8:31 pm

    We’ve been wished to the Cornfield

    oh hi Carl

  57. carl April 28th, 2009 at 8:32 pm

    Whats going on Uncle

  58. Uncle Ellsworth April 28th, 2009 at 8:35 pm

    Carl

    I meant Pavano who had been previosly wished to the cornfield (twilight zone)
    Game thread back up

  59. Serious Question April 28th, 2009 at 8:55 pm

    Ok…heres a serious question…Does anyone feel ripped off that the yankees are selling the tickets without the seat licensing fee reflected on the ticket? For example a 115.00 ticket is listed at 65.00….Is this to prevent resale…I smell a RAT in the bronx…they wont answer this question…Having season tickets and trying to “Break Even” on some games and they wont list the price of the ticket at what we paid! Any thoughts?

  60. formerseasontixholder April 28th, 2009 at 10:25 pm

    A little greed and lack of understanding the market can lead to pretty stupid business decisions. The Boss would have fired somebody . . . hope Hal does too. Get it right next year!

  61. Sad Yankee Fan April 28th, 2009 at 11:18 pm

    This whole thing has been a complete disaster. I still think they’ll have a tough time selling those reward tickets because how many people have those seats anyway. They still destroyed the experience of many of their long time fans with their class system designed stadium. I do not believe that this fiasco is over. The karma of the entire Yankee experience has changed for the worse. I believe the fans will turn on the Yankees the way the fans turned on the Knicks at Madison Square Garden.

  62. GZA April 28th, 2009 at 11:29 pm

    Refunds to Richie Riches and retards. Yeah, that’s the way to go.

  63. The Cro April 29th, 2009 at 1:13 am

    Picking up on what mdh posted at 7:36 PM – I am a Saturday only Season Ticket Holder. After 7 years of a charmed life in the Old Stadium – Main Level Reserve, Section 14, Row G – even though I was paying $70 per ticket, my sight lines were great. I had no complaints.

    Now, like so many others who have posted here before, since I did not make a commitment to an 81 Game Package, I am now a Saturday Season Ticket Holder who pays $20 per ticket to sit in the very middle of the VERY TOP ROW of the Stadium in Section 429.

    I was initially very upset and disappointed. I thought “this is the thanks I get for being a loyal fan – and customer – for 7 years”!?!

    Well, after attending the Saturday Debacle (22-4) against the Indians at the New Stadium, I couldn’t get over how out of whack all of those empty seats “Between the Bases” looked from where I was sitting, and then it occurred to me:

    If the Yankees really wanted to “save face” here – and be magnanimous to their most loyal fans – why not “reverse engineer” – in a much more selective way – the concept behind the “Fuji $5 Film Nights” for these Seats “Between the Bases”?

    For anybody who doesn’t know, the Fuji $5 Film Nights are designed to “fill up” the Upper Deck and Bleachers on game nights (and days) that feature less than stellar opponents or games that have poor advance Ticket Sales. (ex: a Thursday Night Game in April versus the KC Royals or Oakland A’s).

    The effect is that the Stadium “looks full” and any “moohshoot” of a HR that is hit looks all the more dramatic against the background of a “sold out” Stadium on the YES Network.

    We have all read and heard about how bizarre, weird, cheap and embarrassing those empty seats “Between the Bases” look both in person and on YES.

    What if – in addition to the price restructuring just announced – the Yankees would make available – either the day before or the day of a Game – an equitable distribution of any UNSOLD Seats “Between the Bases” to existing Season Ticket Holders as an “Upgrade” – at no increased cost – as the Yankees way of saying “Thanks” to all their loyal fans who may have been misplaced / displaced by the whole “New Stadium Relocation Project”.

    It would be the equivalent of “Seat Fillers” at an Awards Show on Television (believe it or not, I once had this job at the Oscars one year in LA).

    These Season Ticket Holding “Seat Fillers” would be getting a “perk” they weren’t expecting and they will be able to have an experience – “Sitting Between the Bases” – that they otherwise wouldn’t ever be able to enjoy. And think about the good will the Yankees would receive in the “Court of Public Opinion”!

    And – just like during those “Fuji $5 Film Nights” – the place would now “look full” (BTW – I also believe most of these Season Ticket Holding “Seat Fillers” would not be preoccupied wondering if they’ll be ordering or eating a $47 Steak or an $18 Burger in one of the Upscale Restaurants, they’ll probably want to savor the whole experience of a 9 Inning Game in their Premium Seat).

    Now – once again – appearances do matter and the YES Network is a very valuable property of the NY Yankees. However, any Yankee Game on YES, Fox or TBS would continue to look terrible in the eyes of the viewing public if those Seats remained unfilled.

    I remembering reading where Randy Levine said something like ~4,000 Seats in the New Stadium are “Premium Seats” and that ~80% of them were sold. I also remember him saying how there are 37,000 Season Ticket Holders.

    SO – if we were to take Randy Levine’s numbers at face value – it would be safe to say that there are ~1,000 “Unsold Premium Seats” per Game in the New Stadium.

    Plus – don’t forget – there are still ~74 Home Games still left in this Season.

    Here’s my idea: why not allow each of the 37,000 Season Ticket Holders to enjoy 1 or 2 Games for the rest of the Season as a “Premium Seat Filler” “Between the Bases” provided the Yankees know – or have good reason to believe – they cannot sell those Tickets either the day before or day of the Game.

    And – as a condition – the Season Ticket Holder “exchanges” their Season Tickets for the “Premium Ticket” – and the Yankees could then donate them to a Charity (like the Boys or Girls Club, the PAL, the Silver Shield Foundation or to visiting Military Servicemen and Women who are on active duty).

    I couldn’t help but think this could be a true “win, win, win” situation for everybody involved.

    I don’t begrudge the Yankees for trying to maximize their profits. Even though they are the Team I root for and love, they still are a business. They invest heavily in putting a quality product out on the Field for all their Fans to see.

    However, as somebody once pointed out here on this blog, when the Yankees had their Ground Breaking Ceremony for the New Stadium, the Dow Jones Average was over 11,300 points.

    Today the Dow is hovering around 8,000 points.

    Times changes.

    So should people and institutions.

    They should be responsive and creative in handling this unexpected / misread situation.

    I believe today’s price restructuring is a solid hit right up the middle for all those people who are already in those Premium Seats.

    But, if you’d like to hit a Grand Slam with all of your other Season Ticket Holders, this “Premium Seat Filler” Idea may not be so bad.

    Any thoughts on this idea, fellow LoHud Readers?….

  64. TK April 29th, 2009 at 10:24 am

    Cro, for all the merits of employing “seat fillers” as you call them, you said it yourself; “It’s a business” and because of that, they will never consider your idea.

    I am a full season ticket subscriber who had $55 seats (4 of them)last year and now have $45 seats (still 4). I tried to move up a little and was willing to purchase either $60, $75, or $100 seats this year if I could get a better location. That did not happen and since I only had five years of seniority as a season subscriber, I was offered $75 seats with a worse view than last year or the $45 seats I have now in Section 208.

    What would have filled the seats would have been if the Yankees expanded the $100 and $75 offerings. This in my opinion would have been a proverbial “home run” as I think there were far more season ticket subscribers “willing” (albiet kicking and screaming) to move to that level of committment.

    Just my two cents… Oh I mean two dollars…. we are talking about the Yankees after all.

  65. TheCro April 29th, 2009 at 12:21 pm

    TK: Thanks for taking the time to read my long missive (missile?) about this year’s Season Ticket Pricing Debacle.

    Don’t get me wrong – I am in total agreement with you that there were a number of other ideas, tactics and strategies they could have been utilized in the New Stadium Seat Relocation Process.

    The key to me, in my post, is what can the Yankees do NOW with the situation they find themselves in TODAY.

    Obviously, they did not plan on something like this happenning the way it did. I mean, who wants to see ANY empty seats at a Game – either in person or on TV?

    So – what could they do – creatively and tactically – that will allow them to “save face” – and help fill in those empty seats for their next Homestand?

    My idea / suggestion would only be a temporary solution for whatever empty Premium Seats there may be for the remaining 74 Home Games this year.

    After this Season ends, the Yankees could come up with a number of different ideas and strategies to solve the overpriced. “Between the Bases” Premium Seat conundrum.

    Think about it, TK – the Yankees don’t HAVE TO do anything to accommodate or be generous with you or I – even though we were more than subtlely disaffected (even PO’ed) by the way we were treated in the Seat Relocation Process.

    However, what if they were to extend this COURTESY to you and I – even for 1 Game – as an “Upgraded Season Ticket Holder”, courtesy of the NY Yankees – would it not help change your perception of the Yankees Organization of being cold, cruel, money grubbing and indifferent to you?

    So, while you say they’ll probably never consider this idea of mine, they’re going to have to consider or come up with some idea – otherwise this Empty Premium Seat Conundrum will become a festering image and PR disaster for the Yankee Organization that will only grow with each passing game this Season.

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