The LoHud Yankees Blog

A New York Yankees blog by Chad Jennings and the staff of The Journal News

Yankees, Cablevison to offer games via broadband starting July 8

Posted by: Peter Abraham - Posted in Misc on Jun 24, 2009 Print This Post Print This Post | Email This Post Email This Post

This release from YES:

The YES Network, Cablevision Systems Corp. and MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, today announced a multi-year agreement that will allow customers who receive the YES Network by subscribing to Cablevision’s Family Cable (expanded basic) level of television service or above – and its Optimum Online high-speed Internet service – to purchase a package of YES’ New York Yankees game telecasts for live in-market online viewing. This agreement will make Yankees on YES live game streaming over broadband the only live in-market streaming product in professional sports to include games with local television rights.

Any eligible Cablevision customer who elects to purchase this package can watch YES’ Yankees telecasts live on his or her computer throughout the entire home broadcasting territory of the New York Yankees, or on laptops or other portable computers using Cablevision’s Optimum WiFi wireless Internet service.

The offering will enable Yankees fans who already watch YES on Cablevision to access a package of Yankees games with enhanced convenience and portability. In addition to the YES Network’s Yankees telecasts, Cablevision customers who also subscribe to the Cablevision broadband package will have the opportunity to receive unprecedented access to YES’ Yankees telecasts via broadband, including over Cablevision’s new
Optimum WiFi wireless Internet service.

The Yankees on YES live game streaming over broadband package, available for a one-time fee of $49.95 for the remainder of the season or $19.95 for any 30-day period, is scheduled to begin on Wednesday, July 8 at 8:00 p.m. (EDT) with the YES Network’s Yankees-Twins broadcast. All games will be delivered in true high definition, the highest quality live streaming as pioneered by MLBAM this year in its MLB.TV package.

Beginning immediately, eligible Cablevision subscribers can review FAQs for the product and begin purchasing the package on, and Cablevision and MLBAM will implement and manage an authentication process ensuring that only those Cablevision customers who receive the YES Network as part of their cable service and also subscribe to Optimum Online will be able to subscribe to the package.

“We are delighted to partner in this collaborative effort to deliver greater access Yankees fans within their local market,” said Bob DuPuy, president and COO, Major League Baseball. “This agreement represents an important opportunity for Yankees fans to stay connected with their favorite team while providing them the portable flexibility to do so when they cannot be at the ballpark.”

“This is a landmark agreement in that it respects our partners’ core business models while enhancing their new business prospects,” said Tracy Dolgin, president and CEO, the YES Network. “At the same time, Yankees fans have more choices than ever before to follow the team, and there are no extra costs passed on to those who choose not to sign up for the package. Of course, Yankees fans can continue to watch the most storied franchise in sports on the YES Network.”

“This is an important and groundbreaking agreement among YES, Cablevision and MLBAM that greatly benefits Yankee fans,” said Hal Steinbrenner, managing general partner and co-chairman, New York Yankees. “This gives fans the flexibility to watch Yankees games on YES almost anywhere. It is an enormous step forward and I know our fans will jump on the opportunity.”




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