Remember when everybody made fun of the Red Sox for forming the “Red Sox Nation” fan club? Guess the Yankees thought it was a good idea. This release from the team:
The New York Yankees today announced the creation of Yankees Universe, an official fan club granting members exclusive benefits, unique access and special savings.
Membership privileges extend to all aspects of the fan experience, including exclusive Web site advantages, outstanding discounts on official Yankees Clubhouse merchandise, and Fast Track entrance perks on game day, all for only $19.95 for a membership valid through the end of the year. Fans may sign up for the club on MLB.com or Yankees.com.
All members of Yankees Universe will have access to special content on the members-only Web site, including behind-the-scenes video of Yankee Stadium, player interviews, chats, photos and articles. Members will also receive a complimentary subscription to Gameday Audio on MLB.com, providing the ability to listen to live baseball games online, as well as the archives of those games.
Yankees Universe members will receive a 10 percent discount on merchandise, valid at participating Yankees Clubhouse stores. Members can also save with special online offers routinely delivered via e-mail and/or the Yankees Universe Web site.
For regular season home games, all Yankees Universe Members (with membership card and valid ticket) can enter at Gate 2 without delay. In addition, on each Wednesday, Thursday afternoon and Sunday during regular season home game, members can enter Yankees Museum through a Fast Track entrance.
Upon registering, new members will be issued a personal membership card and New York Yankees sticker.
“A membership to Yankees Universe gives fans the chance to experience a world of new and unique team essentials,” said Christy Lee, Director of Yankees Fan Club. “We are proud to offer Yankees Universe to the best fans in the world.”
In continuance with the New York Yankees longstanding commitment to the Department of Pediatrics at Memorial Sloan-Kettering Cancer Center, Yankees Universe will donate a portion of its proceeds to support the hospital’s research and treatment initiatives for children with cancer.