The Yankees work in mysterious ways. Consider this:
The team decided that 97 percent of their full-season ticket packages for next season would remain at the same price or below what they cost this season. Ostensibly, this is good, positive news, right?
Care to guess what time they released that news to the media? At 11:07 p.m. on Tuesday, literally minutes after the team engaged in a benches-clearing brawl with Toronto. That virtually assured nobody would notice. By the way, the team is off tomorrow.
At any rate, here is the full release:
NEW YORK YANKEES ANNOUNCE 2010 FULL-SEASON TICKET PRICING; PRICES FOR 97 PERCENT OF TICKETS TO REMAIN THE SAME OR DECREASE
The Yankees today announced 2010 full-season ticket license pricing for regular season games at Yankee Stadium. Prices for 97 percent of tickets will either remain the same or decrease.
Of the 50,086 seats in the Stadium, prices for 41,928 tickets (84 percent) will remain the same from 2009, while 6,454 tickets (13 percent) will see a decrease in price. There are 1,704 tickets (three percent) that will have an increase in price.
“At the beginning of the season I said that we would look into our ticket prices and review them at the end of the year to see where changes needed to be made,” said New York Yankees Managing General Partner Hal Steinbrenner. “We have had a great opening year. Over 90 percent of our inventory has been sold, and we are leading Major League Baseball in attendance. This plan reflects the changes we believe are appropriate. We will continue to review the ticket policy on a year-by-year basis.”
A total of 3,400 Field Level seats currently priced at $325 as part of full-season licenses will drop to $250 or $235 each next season, depending on their specific location. Additionally, all 1,208 Suite seats in the Delta Sky360° Suite will see a decrease in price, as will 1,846 of 1,894 Suite seats (97 percent) in the Legends Suite. The balance of the Legends Suite seats will have no price change.
All Field Level seats not in the aforementioned locations will remain at their current prices. Additionally, non-Suite tickets in the Bleachers, Grandstand and Terrace levels will see no change in price in the 2010 season.
In the Main Level, 10,111 seat locations will see no increase. The remaining 1,704 seats in Sections 216-217 and 223-224 currently priced at $100 will be $125 next season. These mark the only increases for 2010.
A date is yet to be determined for the on-sale of 2010 season tickets.
Here is the chart they sent along. I reproduced it as best I could:
Now keep in mind that this release deals with season tickets, not single-game sales.