The LoHud Yankees Blog

A New York Yankees blog by Chad Jennings and the staff of The Journal News

Derek Jeter is still popular… plus assorted notes and links

Posted by: Chad Jennings - Posted in Notes on Jul 19, 2010 Print This Post Print This Post | Email This Post Email This Post

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From the of-course-that’s-true file comes this story: Derek Jeter is the most marketable player in Major League Baseball.

The ranking comes from Sports Business Daily which surveyed sports business executives and members of the sports media to determine the Top 10 most marketable players in baseball. After Jeter comes last year’s Most Valuable Players — Albert Pujols and Joe Mauer — followed by this year’s top phenom, Stephen Strasburg. Alex Rodriguez ranked ninth, one spot below David Wright and one spot ahead of Dustin Pedroia and Torii Hunter, who tied for 10th.

Jeter also topped THE DAILY’s last two most marketable reports, in ’05 and ’03, and earned his highest percentage of first-place votes this year. Armed with Hollywood looks and charm — not to mention 15 endorsement deals with companies such as Nike, Gatorade, Gillette, Delta, Upper Deck and 24 Hour Fitness — Jeter is a “clear cut number one,” says Premier Partnerships President & CEO Randy Bernstein. “Derek is so marketable due to his likability, passion, hard work, leadership and most of all, his humility,” Bernstein said. “He is a proven champion and has led his one and only team to multiple championships while also building up exceptional Hall of Fame statistics.”

A few other links worth a look as this off day comes to a close.

• My old friends with the Scranton/Wilkes-Barre Yankees are having their annual autograph party and auction on July 31. It’s a good chance to meet some of the Triple-A players in the system, and the auction includes autographs ranging from Reggie Jackson to Brian Cashman to CC Sabathia to Aroldis Chapman.

• The Yankees have reportedly prioritized the bench at the trade deadline, and Jon Heyman has a ranking of the Top 25 position players who could be available before July 31.

• Apparently TBS is planning a George Steinbrenner tribute by airing 10 Seinfeld episodes that feature his character, as voiced by Larry David.
• Two notes from the YES Network: The two-hour Yankees Old-Timers’ Day Special from 2-4 pm Saturday was highest-rated and most-viewed Yankees Old-Timers’ Day Special ever on YES. Also, Sunday’s telecast of the Rays-Yankees game was the highest-rated and most-watched non-Red Sox telecast on YES this season.

• Ken Rosenthal writes that the Yankees might not see much bang for their buck when it comes to Alex Rodriguez’s home run milestone bonuses. He notes that there’s not much buzz for A-Rod’s 600th home run, which is true, but I think that might be a little different when he starts passing the huge names on the list.

• By the way, that same Rosenthal link includes a note that several teams have asked the Yankees about Francisco Cervelli, but indications are that the Yankees have been reluctant to trade him.

• On off day at home made Sunday night the perfect opportunity for CC Sabathia’s birthday party. Just a guess, but I’d say it had very little in common with my 30th birthday party.

Associated Press photo of Jeter speaking before Friday’s game at Yankee Stadium.




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