I will admit I know nothing about this other than what was included in the press release from Major League Baseball, but I’m more than happy to promote anything that has to do with cancer research. Here’s what I know from the league.
Stand Up To Cancer (SU2C), the charitable initiative supporting groundbreaking research aimed at getting new cancer treatments to patients in an accelerated timeframe, and MLB.com, the official Web site of Major League Baseball, announced today a new online program for fans to contribute directly to cancer research while honoring loved ones touched by cancer with customized baseball virtual goods from their favorite ballparks.
“Stand Up to Cancer is thrilled to continue our long-standing partnership with Major League Baseball, through MLB.com and Stand Up Stadiums. It’s a platform that allows baseball fans everywhere to help make real progress against cancer,” says SU2C co-founder Laura Ziskin. “As a person living with cancer, I also know that this tribute space will make a personal difference in the lives of patients, survivors, and all of us in the fight.”
The program, MLB.com Stand Up Stadiums, will be supported at launch by a public service announcement created by MLB.com and SU2C that will be shown on ballpark video boards and available at MLB.com and Club Web sites. This initiative will give fans the opportunity to make a donation to SU2C online at MLB.com/standupstadiums and receive virtual seats, suites, bases and pitcher’s mounds from any of the 30 Major League Baseball ballparks, each with customized branding and personal messages to honor loved ones impacted by cancer.
After choosing their favorite team and ballpark, fans can select the virtual piece of the stadium they’d like to dedicate. The minimum donations will be tiered based on the items available, including $5 per ballpark seat, $100 per suite, $200 per base and $500 per pitcher’s mound.
Individual donations at each tier may be increased as desired. Before completing the donation, fans can enter a dedication name, write a personal commemorative message and upload a digital photograph to customize their virtual items. Fans will be able to preview their items before ordering in a special team-branded gallery page. The donor will have a unique web page link to display and share the virtual item with friends, families, co-workers and others touched by cancer via e-mail and across social networking platforms.