Because a lot of this year’s HOPE Week events are surprises for the individuals and groups involved, most of the day-to-day details are not yet available to the public. This is the latest press release from the team announcing the return of HOPE Week. A few additional details have been given to the media for planning purposes, and it honestly sounds like an amazing series of events for some very deserving people.
The New York Yankees are proud to announce details regarding their 2010 HOPE Week (Helping Others Persevere & Excel), a unique week-long community program that will bring to light five remarkable stories intended to inspire individuals into action in their own communities.
Initiated in 2009, HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.
Each day from Monday, August 16, through Friday, August 20, the Yankees will reach out to an individual, family or organization worthy of recognition and support. Though each day’s celebration will culminate at Yankee Stadium, outreach will often take place away from the Stadium, allowing the Yankees to personally connect with individuals and highlight their success.
A unique aspect of HOPE Week is that every player on the roster, as well as Manager Joe Girardi and his coaching staff, will participate in the outreach for the five events.
Equally significant during HOPE Week is gaining publicity for the highlighted causes and organizations. The greatest challenge facing many not-for-profits is generating interest, awareness and funding for their missions.
Last year’s HOPE Week introduced fans to community heroes Marco and Jen Chiappetta and their Patchwork of Young Leaders Society. Yankees players and Girardi joined them in their home to take part in their mentoring program. The Yankees also encountered Tom Ellenson, Ranjit Seal and Melvin Williams, each of whom have overcome disabilities and serve as inspirational members of society. In addition, the organization held an anniversary celebration for George Murray, his wife, Kim, and their 4-year-old son, Trason. Murray had been diagnosed with amyotrophic lateral sclerosis (ALS) and succumbed to the disease a couple of weeks after his Stadium visit. The club also hosted an overnight carnival for Camp Sundown participants, who suffer from a rare genetic disorder that does not allow them exposure to UV light.
The Yankees community initiative was recognized at the 11th Annual National Sportsmanship Awards in St. Louis in November 2009, honoring their work with Camp Sundown. Additionally, President Barack Obama officially announced the return of HOPE Week in 2010 during an April 26 White House ceremony celebrating the team’s 2009 World Series championship.
HOPE Week events and individuals will be introduced via a series of press releases prior to each day’s events. The Yankees thank DKNY, Dylan’s Candy Bar, Flyte Tyme Worldwide Transportation, Hard Rock Cafe, Kunath Signs, Legends Hospitality Management, Majestic, Modell’s, New Era, New Jersey Transit, New York City MTA, New York Stock Exchange, Nike, NYPD, Party City, Turkey Hill and Utz for their upcoming HOPE Week generosity.