The Yankees sent this press release earlier today. I have no idea how many people are a member of the official Yankees fan club, but my guess it at least one or blog readers are involved.
The New York Yankees today announced the restructuring of Yankees Universe, the official fan club of the New York Yankees. Membership privileges extend to all aspects of the fan experience, including exclusive website advantages, discounts on official Yankees Clubhouse Shops merchandise and Fast Track entrance at select game days.
All members of Yankees Universe will have access to special content on the members-only website, including exclusive behind-the-scenes video of Yankee Stadium, player interviews, chats, photos and articles. Members will also receive a complimentary subscription to 2011 MLB.comâ Gameday Audio for your PC, providing the ability to listen to all Major League Baseball games live online, as well as the archives of those games.
Yankees Universe members will also receive a 10 percent discount on merchandise at Yankees Clubhouse Shops throughout Manhattan, and can take advantage of special offers routinely delivered via email and online at the Yankees Universe website.
For regular season home games, all Yankees Universe Members (with membership card and valid ticket) can enter Yankee Stadium’s Gate 2 without delay. In addition, during Wednesday and Thursday day games and Sunday regular season home games, members can enter the New York Yankees Museum presented by Bank of America through a Fast Track entrance.
The restructured Yankees Universe Fan Club offers four tiers – the Universe Explorer, the Universe Rookie, the Universe Champion and the Universe MVP – each offering a variety of benefits to its members. Upon registering, new members will be issued a personal membership card and a welcome letter from Derek Jeter.
Fans that join as a Universe Rookie (created when the team’s fan club was merged with Yankees Universe) will receive a Yankees Universe T-shirt along with a limited edition Derek Jeter bobble-head, available only to those fans enrolling in this package.
Fans that sign up for the MVP package will receive two Field Level tickets to a select 2011 New York Yankees regular season home game as well as a copy of Yankee Stadium: The Official Retrospective hardcover book – a combined value of $700. Only a limited quantity of these packages will be made available.
“A membership in the Yankees Universe offers our fans the opportunity to become part of the team,” said Deborah A. Tymon, Yankees Senior Vice President of Marketing. “By joining Yankees Universe, fans will be able to connect with other fans and the Yankees on a unique level.”
In continuance with the Yankees’ long-standing commitment to the Department of Pediatrics at Memorial Sloan-Kettering Cancer Center, Yankees Universe will donate a portion of its proceeds to support the hospital’s research and treatment initiatives for children with cancer.
To become a member of Yankees Universe or for more information, visit www.yankees.com/universe or call 800-GO-YANKS.