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A New York Yankees blog by Chad Jennings and the staff of The Journal News


YES Network: “We’re doing just fine, thank you”

Posted by: Chad Jennings - Posted in Misc on Jan 19, 2013 Print This Post Print This Post | Email This Post Email This Post

I can only guess that the quote above is accurate, but if a television network could talk, I have to think that quote would have been included in this week’s press release.

Last last year, the Yankees sold part of the YES Network to News Corp. That sale, in the middle of a quiet winter for the team, thrust the Yankees television network into the news for a while. For those wondering about how the YES Network is doing, here’s the bulk of a press release sent by the Network earlier this week. This information is coming directly from YES, so take it for what it is.

The YES Network, which celebrated its 10th anniversary year in 2012, finished the 2012 broadcast year* as the most-watched regional sports network (RSN) in the country in Total Day delivery (Monday-Sunday, 6a-2a) for the 10th straight year.

YES – named as the 7th-most valuable sports business brand in the world by Forbes in October 2012 — also finished the 2012 broadcast year as the most-watched RSN in the country in Primetime delivery (Monday-Sunday, 7p-11p) for the eighth time in 10 years.

In addition, the YES Network have seen significant viewership increases in key demographics, and has also performed superbly in outer markets such as Hartford-New Haven, Binghamton, Albany, Syracuse and Buffalo. YES’ digital and social platforms also experienced tremendous growth last year.

2012 YES Network Ratings
· YES averaged 27,000 Total Day TV Households in the New York DMA in the 2012 broadcast year. By comparison, Comcast SportsNet Philadelphia was second in Total Day TV Households with an average of 17,000 (37% less than YES).
· YES’ Total Day delivery in Males 18-49 increased by 11%.
· YES averaged 68,000 Primetime TV Households in the New York DMA in the 2012 broadcast year. By comparison, Comcast SportsNet Philadelphia was second in Primetime TV Households with an average of 55,000 (19% less than YES).
· YES’ Primetime delivery increased in several key demos, including Males 18-34 (12%), Males 18-49 (16%), Males 25-54 (7%), Persons 18-34 (8%) and Persons 18-49 (10%).

2012 Yankees on YES Dominance in New York
· YES’ Yankees telecasts this past season averaged 290,000 TV Households in the New York DMA. This was 74% more than what SNY’s Mets telecasts averaged (167,000 TV Households in the New York DMA).
· Demo deliveries for Yankees games on YES increased by 11% in Men 18-49.
· YES’ Yankees pre-game shows averaged 45,000 TV Households in the New York DMA, which more than doubled SNY’s Mets pre-game show delivery (21,000). YES’ post-game shows averaged 97,000 TV Households, more than twice the delivery of SNY’s Mets post-game coverage (48,000). (YES out-delivers SNY’s post-game coverage by 102%).
· The Yankees on YES delivered more than twice the audience than the Mets on SNY in the following key demos: Men 18-49; Men 25-54; Persons 18-49; and Persons 25-54.
· 67 Yankees telecasts on YES in 2012 achieved a 4.0 or better average TV HH rating, vs. only 3 Mets telecasts on SNY.

YES Network’s Digital/Social Media Growth
· YESNetwork.com, which was named the best regional/local Web site last year by cable industry publication CableFAX Daily, saw its number of video views increase by 42% year-over-year.
· More than 432,000 people follow YES Network’s family of Twitter feeds, which include the @YESNetwork institutional feed, feeds from YES talent including Michael Kay, Paul O’Neill, Ken Singleton, Mike Fratello, John Flaherty, David Cone, Bob Lorenz, Jack Curry, Meredith Marakovits, Ryan Ruocco, Sarah Kustok, Chris Shearn, Ross Tucker, Gary Myers, Greg Anthony and Howard Cross, and feeds for specific YES Network programs. The 432,000 figure is a 260% year-over-year increase.

*2012 Broadcast Year: December 26, 2011 through December 30, 2012

 
 

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28 Responses to “YES Network: “We’re doing just fine, thank you””

  1. blake January 19th, 2013 at 9:23 pm

    Lets see how the ratings are this year if they start to slip

  2. Against All Odds January 19th, 2013 at 9:23 pm

    R.I.P. Stan The Man

  3. blake January 19th, 2013 at 9:26 pm

    @Joelsherman1: Anderson: I am in serious discussions with several outfielders I met on the Internet” #biglaughs

  4. blake January 19th, 2013 at 9:28 pm

    @JimBowdenESPNxm: Stan “The Man” Musial…3 MVP’s, 7 Batting Titles, 3 WS and former GM….Class, Character, Integrity, true Gentleman….may he rest in peace

  5. endlessjose January 19th, 2013 at 10:19 pm

    R.I.P.

    Stan Musial

  6. endlessjose January 19th, 2013 at 10:20 pm

    I wonder how much the Yankees make from the YES network a year because unlike the Angels and Dodgers the Yankees are acting like the Rays with there spending.

  7. blake January 19th, 2013 at 10:30 pm

    http://www.fangraphs.com/blogs.....landscape/

    Link to all the teams TV deals.

    Dodgers: 240-280 million per year
    Angels : 147 million per year
    Yankees: 90 million per year now but will increase to 300 million by 2042

  8. mick January 19th, 2013 at 11:00 pm

    Why isn’t Francesa on Tweetah?

  9. jmills January 20th, 2013 at 12:45 am

    RIP, Stan.

  10. Rich in NJ January 20th, 2013 at 1:29 am

    Apart from Yankee games, compared to SNY, YES’ programming is awful.

  11. MG January 20th, 2013 at 8:12 am

    RIP, Stan the Man

    I only saw him play in person once, at Ebbets Field, when I was a kid but always remember reading newspaper stories about him absolutely killing the Dodgers year after year.

    Beyond his enormous baseball ability, he was a someone who was a true hero-played for one team his whole career, married for 71 years, and contributed back to the community in many, many ways.

    He had a wonderful life, I”m sure his wife’s death last year at 91 had much to do with his failing health.

    Baseball, and all sports, needs more Stan the Mans and less Lance Armstrongs.

  12. blake January 20th, 2013 at 8:17 am

    “Baseball, and all sports, needs more Stan the Mans and less Lance Armstrongs.”

    +1

  13. MTU January 20th, 2013 at 8:18 am

    “Baseball, and all sports, needs more Stan the Mans and less Lance Armstrongs.”

    Absolutely.

  14. MTU January 20th, 2013 at 8:28 am

    Have to say that there are some exciting young players out there right now.

    Guys like Trout, Harper, Stanton.

    Maybe one of them will become a baseball legend ?

    Who knows.

    ;)

  15. MTU January 20th, 2013 at 8:30 am

    And there will be 2 new Monuments in the future with Jeter and Mo.

    Those guys aren’t exactly potted plants.

    ;)

  16. MTU January 20th, 2013 at 8:31 am

    And you get to watch a great one in Mr. Suzuki.

    Tail end of his career or not.

    ;)

  17. blake January 20th, 2013 at 8:33 am

    The game does have some fun players right now….and guys that play the game the right way too…

  18. austinmac January 20th, 2013 at 8:33 am

    I just finished reading Lefty:An American Odyssey. Lefty Gomez was also, like Stan a truly good and great man. I highly recommend it. It also changes my perspective about Babe.

    Blake and MTU, I promise you would love the book and Lefty, the man.

  19. blake January 20th, 2013 at 8:36 am

    I’ll check it out Mac…

  20. blake January 20th, 2013 at 8:43 am

    Fangraphs has Stan ranked 9th all time in career WAR….right ahead of Hornsby and right behind Ted Williams.

    I have reservations about the accuracy of WAR….especially for players that played so long ago….but it still an interesting list

    http://www.fangraphs.com/leade.....;players=0

  21. MTU January 20th, 2013 at 8:46 am

    Mac-

    Got to love a guy who has his own version of Yogi-isms.

    Thanks.

  22. blake January 20th, 2013 at 8:50 am

    @KenDavidoff: If it’s January, then Scott Boras must still have free agents to sign…and folks predicting disaster. http://t.co/GdQvobD2

    Can’t wait til next January when the Yanks have spent all winter waiting on Cano to decide

  23. Shame Spencer January 20th, 2013 at 8:58 am

    Yawwwwwwnnn… morning all. I’ve never needed a fast food breakfast more than I do right now. I baked chocolate pecan pies last night that had bourbon in them…. it became a bit of a situation.

    Anyway, blake, they better have some sort of time table parameters around negotiations with Cano next year. I don’t personally see him as still being on the market in January because his deal will likely be the first of many dominoes to fall, but we need to be sure we don’t get caught with our pants down.

  24. austinmac January 20th, 2013 at 9:04 am

    Lefty Gomez was a brilliant man in his way. Plus, extraordinarily kind. I knew surprisingly little about him. A better man than player. A Hall of Famer in baseball and life.

  25. blake January 20th, 2013 at 9:06 am

    “Yawwwwwwnnn… morning all. I’ve never needed a fast food breakfast more than I do right now. I baked chocolate pecan pies last night that had bourbon in them…. it became a bit of a situation.”

    Mmmmm pie

  26. MG January 20th, 2013 at 9:11 am

    austinmac January 20th, 2013 at 8:33 am
    I just finished reading Lefty:An American Odyssey. Lefty Gomez was also, like Stan a truly good and great man. I highly recommend it. It also changes my perspective about Babe.

    Blake and MTU, I promise you would love the book and Lefty, the man.
    —————–
    mac, thanks for the reminder about ‘Lefty’-the author sat behind me in home room for 3 years in high school, I guess this one is required reading for me…

  27. randy l. January 20th, 2013 at 9:31 am

    “Fangraphs has Stan ranked 9th all time in career WAR….right ahead of Hornsby and right behind Ted Williams.”

    RIP stan musial.

    stan musial was fading out in the late fifties as mantle was the one whose box score i was checking as i ate my cheerios, so i don’t have a lot of memory of him playing and never saw him live.

    it’s surprising that how many stats he compiled compared to dimaggio and ted willaims so i looked a little closer. dimaggio and williams both lost three seasons to world war two and musial played right through the war until 1945 when the war ended.

    keeping major league baseball going in world war two was decided to be important by roosevelt and others to keep american morale up , but total stats are quite a bit distorted by whether a player lost time to world war two or not.

    as an aside it’s interesting to see that the world war two draft was for only one year. musial was finally drafted to the military in 1945. he lost that one year.

    another thing i didn’t realize about musial is that he was originally signed by the cardinals as a pitcher and was converted after pitching several seasons of minor league baseball. 18-5 in his last year pitching at age 19.

  28. blake January 20th, 2013 at 9:36 am

    “another thing i didn’t realize about musial is that he was originally signed by the cardinals as a pitcher and was converted after pitching several seasons of minor league baseball. 18-5 in his last year pitching at age 19.”

    I didn’t know that….as I said last night….Musial was my grandfathers favorite player…..so when I was a boy I heard stories about Mantle from my dad and about Musial from my granddad……


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